Fitness and activity tracking app Moves has just been acquired by Facebook.
Federico Viticci had this to say on Macstories:
Amid rumors of Apple looking to enter the wearable and fitness tracking space with a standalone device later this year, Moves poses an interesting acquisition for Facebook, which has built a large location database over the past several years and recently rolled out a feature to let users easily discover friends nearby.
Facebook’s many recent acquisitions have gotten it into a lot of areas, from photo-sharing to virtual reality to online texting. The acquisition of Moves has now gotten it into the fitness-tracking market, and, as Viticci points out, it seems like and interesting and smart move[1].
It has become apparent that facebook.com is now just one of Facebook’s products, along with Instagram, WhatsApp, Oculus Rift, Moves, and a few others. Absolutely no major Facebook branding appears on any of those services as of yet, and that seems sly, cunning, and a bit scary.
- No pun intended